A monthly retainer where a structured AI team plans, writes, designs, films, publishes, and replies on your accounts. Every post is QA'd internally, signed off by the founder, and approved by you before it goes live. No invented stats, no engagement pods, no surprise costs.
The usual story goes like this. You pay a monthly fee. You get a vague plan, generic content that could be anyone's, slow turnaround on revisions, suspicious engagement numbers, and a line item you do not understand at the end of the quarter. Nobody on the team is named. Nobody is accountable. The relationship survives because the alternative is figuring it out yourself, which you do not have time to do.
Horizon's bet is different. Susan sets the monthly direction. Harper turns it into a calendar you can see before any post is made. Then a small specialist team produces each kind of post: a different group for image posts, a different group for standalone video, a different group for longform articles. Every name on the page below is the person who actually does that step. If a post is off, you know who fixed it.
Every piece passes through Finley before it ever reaches you. Finley is the QA reviewer, and the bar is plain: brand voice, design craft, claim integrity, licensing, accessibility, file completeness. Anything failing comes back tagged by severity and pointed at the named teammate who owns the fix, not bounced into a vague queue.
The honesty bar. We do not fabricate client proof, metrics, testimonials, or future results. We do not run engagement pods or buy followers. If a number is in a post, it is sourced. If we cannot source it, the post does not ship. That is not a marketing line; it is the literal rule Riley wrote for the division.
Riley runs the division. Susan sets monthly direction. Harper turns that direction into your content plan. Bailey builds the brand voice file that every writer works from. Finley QAs every bundle before it reaches you.
There are more people involved per production lane. You will meet each one below, by name, with what they actually produce.
On day one of each month, Susan sets the high-level direction for your accounts. What we are trying to do this month, which audience matters most, which products or moments are coming up, which platforms get priority. Harper then turns that direction into a per-day calendar: every slot routed to one of the three production lanes, every slot with a topic, a goal, and a CTA written in plain English.
You read the plan as a single document. Themes, weekly arcs, daily topics, platform mix. Nothing has been produced yet. Nothing is locked. This is the cheapest place to change your mind, and we want you to use it.
Three sign-offs before production starts. Riley reviews the plan against the brand-safety bar. The founder reviews against Horizon's standard. You review against the only standard that matters: does this look like the next month of your business. Only after all three approvals does any teammate start producing the first post.
A daily image and reel is a different craft from a produced video, which is a different craft from a written longform piece. We do not pretend one team is good at all three. Each lane has its own specialists, its own quality bar, and its own monthly cadence. You opt into the lanes that fit your business.
The most frequent kind of post. Every bundle is image plus reel: that pairing is the rule, not a suggestion, because half the feeds the post lives on (Instagram, TikTok) reward reels and the other half (Facebook, LinkedIn, X) accept both. One design idea, two formats, one team.
Hayden takes the brief and writes the caption for each post, in your voice, formatted for the platform it lives on. The Instagram version reads differently from the LinkedIn version; the X version respects the character limit. Hayden also writes any short headline that appears on the image itself, so the words on the design and the words in the caption agree.
Indigo is the single owner of every static visual. Indigo plans the layout, picks or generates the imagery (only from approved sources with clean licensing), renders the design, checks the actual pixels with eyes (not just renderer output), repairs anything that looks wrong, rerenders, and exports the final files with alt text and provenance attached. Real-person likenesses are never generated without approved reference and permission.
Rio adapts the same design into a short animated reel for Instagram, TikTok, and any other platform in scope. Same idea, same hook, motion-native treatment. The first three seconds carry the hook. Music is licensed, the licence scope is recorded, and burned-in captions are included so the post still works with the sound off.
Finley reviews the image, the reel, and the caption as one bundle. Brand voice, design craft, accessibility, claim integrity, licensing, file completeness. Findings come back tagged by severity and pointed at the exact teammate who owns the fix. Nothing with an open blocker passes.
Emerson only publishes bundles that carry a QA pass and both approval tokens (founder and client). The image and the reel publish as a pair on the platforms that expect both. Times are exact to your local timezone, not a guess.
The moment a post is live, Marlow watches the comments, DMs, and mentions. Routine replies go out in your voice. Sensitive replies are drafted and queued for your approval. Anything that looks like a real business inquiry is routed to the sales team within hours, not days.
Reagan pulls performance at one hour, one day, one week, and thirty days after every publish, then compares it to your own thirty and ninety day baselines. Raw numbers do not survive without a comparison. The data feeds Sage's monthly report and Harper's plan for the next month.
The expensive lane, intentionally. A produced video earns its keep when it shows something that does not fit in a caption: how a thing actually works, what your team looks like, the story behind a product. Bad video at this tier is a fast way to lose trust, so the bar is higher and the team is bigger.
Caleb writes the full script for every standalone video. Hook in the first three seconds, scene-by-scene pacing, voiceover, on-screen text, CTA. Every claim is cited so it can be fact-checked later. A 30 second video at this tier costs real money per second of attention, so the script earns every line.
Iris turns Caleb's script into a numbered shot list. One row per shot, every shot routed to a production source (stock, generated, owned footage, screen recording), every shot with an acceptance criterion that Marcus can self-check and Finley can verify. Durations add up to the target tier, so the video does not overrun.
Marcus produces the actual video from Iris's storyboard. Master export, per-platform exports at the correct aspect ratios, thumbnails, voiceover stem, and a provenance file recording the source, licence, and tool version of every shot. If a shot fails its acceptance criterion, Marcus iterates until it passes.
Tara is the video caption specialist, separate from Hayden because video captions are a different discipline. Tara writes a different caption per platform, syncs on-screen text to the real audio, and makes sure the hook lands inside one second of viewing. A majority of viewers watch with the sound off, so the on-screen text is the primary channel.
Same QA bar as Lane 1, applied to video. Hook lands, captions sync, claims hold up, exports match platform specs, provenance is complete. Anything failing comes back to the named owner with a suggested fix.
Emerson publishes the video to each platform in your scope at the scheduled local time. Receipts (post IDs, public URLs, exact published-at timestamps) land in the record so we can prove what shipped, when.
Comments, DMs, and shares on a video tend to spike differently from a static post. Marlow handles the volume in your voice, surfaces leads to sales, and flags anything sensitive for your approval.
For video, retention matters more than impressions. Reagan tracks average watch time, the retention curve, completion rate, and how the numbers compare to your previous standalone videos. Findings inform the next month's script briefs.
Longform is reputation-layer content. A single LinkedIn article can keep working on your profile for years and earn search traffic to your site for longer than that. A fabricated stat in a longform piece is permanent and searchable under your name, so the chain has a researcher, a writer, an editor, and a cover designer, each accountable to the next.
Oliver is the source-of-truth stage. Every claim that ends up in a longform piece either lives in Oliver's research file with a verified primary source, or it does not ship. Primary sources, verbatim quotes, dates, and a list of the gaps so the writer knows where the evidence is thin.
Naledi writes the full longform piece from Oliver's research. Hook, narrative arc, scene-by-scene paragraphs, voice-anchors that keep the piece sounding like the client and not like a content mill. A LinkedIn article that lives on your profile for years deserves more care than a single-day post, and Naledi treats it that way.
Julian edits Naledi's draft against Oliver's research file. Structure, flow, voice preserved. Filler cut. Every claim verified against the cited source, not vibes. Julian's sign-off is the gate that triggers the cover work. If a claim slips past Julian, it reaches the client; if it slips past the client, it reaches the public, under their name. So Julian does not slip.
Amaya is the editorial cover designer, separate from Indigo because covers are a different design discipline. Amaya reads the finished piece, designs a cover that matches what the article is actually about (no click-bait), produces per-platform crops (LinkedIn article header, X attached image, blog OG), and carries the licence and provenance of every asset used.
Final pass on the article and the cover. Claim integrity, voice, accessibility, file completeness, cover-to-piece match. Failing items are routed back to the named owner.
LinkedIn article publishing, blog publishing, newsletter dispatch, cross-posting where it fits. Scheduled to the local time slot that has historically performed best for the platform and the audience.
Longform tends to attract more substantive responses than a quick post. Marlow replies in your voice on routine comments, drafts the harder ones for your approval, and routes serious business inquiries to sales.
Longform performs over weeks, not hours. Reagan tracks reach, scroll depth where the platform exposes it, profile visits, link clicks, and how the piece compares to your earlier longform. The numbers feed the monthly report.
Nothing reaches your followers without passing through three human-checkable gates in order. Each gate has a different job.
Finley reviews every bundle before any human sees it. Brand voice, design craft, claim integrity, licensing, accessibility, file completeness. Findings come back tagged blocker, major, or minor, and pointed at the named teammate who owns the fix. A bundle with one open blocker never reaches the next gate.
Basheer, the founder, is the last human inside Horizon to review the bundle. He is checking that the post is something he would want representing Horizon's name as well as yours. If the founder will not stand behind a post, it does not leave the building.
You see the final bundle (image, reel, caption, or video and captions, or longform and cover) before it publishes. You approve, reject with a reason, or request changes. A rejection routes back to the named teammate who owns the fix. Nothing publishes without your yes.
Delivered at the start of the month. Theme, weekly arcs, daily topics, platform mix. You see it and approve it before any post is built.
Lane 1 output. Each post is a paired image plus a short reel of the same design, ready for Instagram, Facebook, LinkedIn, X, and TikTok depending on your scope.
Lane 2 output, optional add-on. Proper produced video, scripted, storyboarded, shot, captioned, and exported per platform.
Lane 3 output, optional add-on. LinkedIn articles, blog posts, newsletter essays. Researched, written, edited, and given a real cover.
Marlow watches comments, DMs, and mentions across your platforms. Routine replies in your voice, sensitive ones drafted for your approval, business inquiries routed to sales.
Sage compiles the numbers, names what worked, names what did not, and recommends what to change next month. Plain English, not dashboards you do not have time to read.
You pay one monthly fee and you choose which lanes are in scope. Lane 1 (image and reel posts) is the backbone of every plan. Lane 2 (standalone video) and Lane 3 (longform) are optional add-ons you can switch on or off month to month. See the live monthly tier on the pricing page, or tell us what you need and we will quote the right combination.
Cancel at the end of any month. No annual contract. No setup fee for the first month.
Like you. Bailey builds a brand voice file from your real website, your real product, and your real tone. Hayden, Naledi, and Tara all write against that file. If a post sounds generic, it does not pass Finley, and it does not reach you.
Yes. Every post passes through three gates: Finley does the internal QA, the founder reviews the bundle, then you give the final yes. Nothing publishes without your sign-off.
You reject it. Finley returns it to the specific teammate who owns the issue (Hayden for the caption, Indigo for the visual, and so on). They fix it and resubmit. You never pay extra for a revision.
Yes. Marlow watches every published post and replies in your voice on routine interactions. Anything sensitive or commercial gets drafted and queued for your approval. Warm business inquiries get routed to the sales team for follow-up.
Marlow flags it, hides it where appropriate, and escalates anything that looks like a legal threat or a real complaint. You get a heads-up before any public response goes out.
Yes. The retainer is monthly. Cancel at the end of any month with no penalty.
Instagram, Facebook, LinkedIn, X, and TikTok. You pick the platforms that fit your business. Emerson publishes per platform at the right time in your local timezone.
Most accounts see consistent monthly improvement when posts go out reliably and replies happen quickly. We will not promise a number, because anyone who promises a number is lying. Reagan tracks the data, Sage writes the report, and you see what is working each month.
No. Riley's team rule is explicit: do not invent client proof, metrics, testimonials, or future results. If a claim is in a post, it is sourced. If we cannot source it, it does not ship.
No. Horizon Labs does two things: web development and social media management. If you need paid acquisition, we will refer you to a specialist instead of quoting you for something we do not do.